CLINIQUE GWP: EVENT
LAUNCH COLLATERAL

Associate Art Director | Designer

Clinique's Gift With Purchase (GWP) program is a biannual event hosted across eight distinct retailers. This program rewards loyal customers for their in-store purchases of Clinique products. As customers buy their favorites Clinique products, they gain increased opportunities to qualify for both sample size and full-size products of their choosing. Each retailer offers unique bag patterns and gift sets, tailored to enhance their specific shoppers experience. This initiative was a great way to push last minute up-sales to qualify customers at the point of purchase. The idea was “The more you buy, the more you save.”

This initiative revived the Clinique gifting program, moving this program from “F-Tier” (failing) to “A-Tier” generating second most revenue next to Clinique’s hero products.