AÉRO: AMBASSADOR
SEARCH COLLATERAL

Designer

Aéropostale's transition from its traditional roots to the fast fashion sector led to the creation of 'Aéro Now,' a brand revamp targeting the fashion-forward youth. To amplify this transformation, we launched the Ambassador Search, inviting the trendsetters of schools to spread our message. This campaign emphasized a focus on individuality and personal style, conveying to our audience that Aéropostale's new direction is about more than just clothes – it's about the people who wear them and the stories they tell.

AÉROPOSTALE:
LOGO REDESIGN

Designer

Aéropostale is known to have three distinctive store layouts – Flagship, Studio, and Heritage – and sought to further distinguish each store with a unique logo. Collaborating closely with the construction and store planning teams, I designed the "baseball" logo specifically for the Heritage stores. The Heritage stores were essentially outlets, housing clearance and overstock items. The new logo encapsulates the essence of Aéropostale's roots before the push toward being fashion-forward, hence the play on heritage.