CLINIQUE: PLATFORM
INGREDIENTS STORY

Associate Art Director | Designer

In 2020, Clinique, was looking to retained their status as the leading moisturizer brand, and wanted to aim to appeal to a younger, and more diverse audience. Renowned for their commitment to efficacy, safety, and clinical validation, Clinique avoids allergens and irritants in their formulations. Together, we developed an educational platform highlighting the pivotal natural ingredients in Clinique's products. This campaign emphasizes the role of these natural components in fostering radiant, healthy skin.